Sunday, August 15, 2010

[In] Retrospect.

This dusty lens has its flaws, its cracks as well as an unintentional desire to burn, it can screen everything in retrospect, but will it work well with your new camera?

It was one of those self evaluation discussions that went on through the night, how do you communicate the very essence of you? For me it made no sense. To some it did.

Unless we were all born and raised in laboratories then I would have a record that could personify every premeditated action and reaction to any single studied behavior… but I wasn’t and that’s the point.

We’ve been exposed to a specific need based human niche, dysfunctional social outlets, extremist dogma and the very industry I’m currently in.. the media. So many factors that interfered with the way things were to make them what they are. To a certain extent you don’t even recall what moved you when… but yet here you are expected to represent yourself in an expressive document or a single interview that will dictate your very first impression to others whom their only reference of being human is themselves.

I believe I just stumbled on the definition of subjectivity. Now how abstract is that? More or less every human is an abstract piece of art. What you read and how much you read into them will either always reflect back to your own experiences or classified as a new piece of work.

Now who would you rather be? Someone else’s reflection or a new piece of work?

Monday, August 2, 2010

RUSH Marketing - Creating the Addiction.

The significance of experiential marketing lies in the elements you blend with the consumer’s current mental state. If you trigger, spark, fuel or elevate one of his/her senses then you have achieved a memorable experience worthy of repeating.

You can study the when and how, but it feeds off of spontaneity; you will need the experience to enhance a normal setting unexpectedly.

Rush Marketing is just that, a focus to cater to the tingling that sprouts around your spine, that travelling orgasm searching for an outlet, that mind-liberating rush fuelled by both sight and sound. While some products are built around a platform of producing exhilaration and energy, rush marketing is built around the consumer whose adrenalin alone can be used to trigger the best experiences.

Getting it right:
Any adrenalin fuelled sport, game or ride can be enhanced to suit its audience. After all a 200 MPH roller coaster has an age restriction, a basketball game has 10 players, skateboarders buy the same brand of shoes no matter how “different” they are and sports enthusiasts keep craving higher endorphin levels. All of which work well when blasting a Blur – Song 2
(this song will definitely work for a large age range).

What has the audio customization in Need For Speed taught us? What stimulates when we simulate? Human senses are key, they unlock memories and create new ones. Energy is a mental state, a breaking away moment you thought had died with your younger self. Stimulate it.

Music is a mere additive to the mixture of elements than can create experiences; however the long-term impact it has -due to its faster recall- remains a lifetime.

Note: Rush can be created in-store, on your screem, in your ears.