RUSH Marketing - Creating the Addiction.

The significance of experiential marketing lies in the elements you blend with the consumer’s current mental state. If you trigger, spark, fuel or elevate one of his/her senses then you have achieved a memorable experience worthy of repeating.


You can study the when and how, but it feeds off of spontaneity; you will need the experience to enhance a normal setting unexpectedly.

Rush Marketing is just that, a focus to cater to the tingling that sprouts around your spine, that travelling orgasm searching for an outlet, that mind-liberating rush fuelled by both sight and sound. While some products are built around a platform of producing exhilaration and energy, rush marketing is built around the consumer whose adrenalin alone can be used to trigger the best experiences.

                                                                                   

Getting it right:

Any adrenalin fuelled sport, game or ride can be enhanced to suit its audience. After all a 200 MPH roller coaster has an age restriction, a basketball game has 10 players, skateboarders buy the same brand of shoes no matter how “different” they are and sports enthusiasts keep craving higher endorphin levels. All of which work well when blasting a Blur – Song 2

(this song will definitely work for a large age range).

What has the audio customization in Need For Speed taught us? What stimulates when we simulate? Human senses are key, they unlock memories and create new ones. Energy is a mental state, a breaking away moment you thought had died with your younger self. Stimulate it.

Music is a mere additive to the mixture of elements than can create experiences; however the long-term impact it has -due to its faster recall- remains a lifetime.

Note: Rush can be created in-store, on your screem, in your ears.