The significance of experiential marketing lies in the elements you blend with the consumer’s current mental state. If you trigger, spark, fuel or elevate one of his/her senses then you have achieved a memorable experience worthy of repeating.
You can study the when and how, but it feeds off of spontaneity; you will need the experience to enhance a normal setting unexpectedly.
Rush Marketing is just that, a focus to cater to the tingling that sprouts around your spine, that travelling orgasm searching for an outlet, that mind-liberating rush fuelled by both sight and sound. While some products are built around a platform of producing exhilaration and energy, rush marketing is built around the consumer whose adrenalin alone can be used to trigger the best experiences.
What has the audio customization in Need For Speed taught us? What stimulates when we simulate? Human senses are key, they unlock memories and create new ones. Energy is a mental state, a breaking away moment you thought had died with your younger self. Stimulate it.